See Bella Hadid Become A Life-Size Puppet For Moschino

Jeremy Scott embraced fashion’s new digital landscape with open arms in September. Unable to call upon his usual supermodel army due to the pandemic, the designer instead collaborated with Jim Henson’s Creature Shop – makers of The Muppets – to realise his spring/summer 2021 Moschino showcase. “The best thing I could do for everyone who is stressed about the election, the pandemic, social unrest, and the future was to give the gift of fantasy and take us away from all of it for a few minutes; let us enjoy this little fashion world of ours,” he told Vogue at the time.

Delicate Moschino garments were downsized to fit a series of marionettes, inspired by the post-war Théâtre de la Mode dolls that couturiers used to showcase their designs to clients after the turbulence of World War II. The 30-inch creations took to the downscaled “catwalk”, as a FROW of fashion press in puppet form – British Vogue’s editor-in-chief Edward Enninful included – looked on.

 And now, for the brand’s spring/summer 2021 campaign “No Strings Attached”, Scott has transformed Bella Hadid, Irina Shayk, Achenrin, Julia Nobis and Yasmin Wijnaldum into life-size puppets.

In a series of shots shared on the official Moschino Instagram, captured by Scott’s longtime collaborator Steven Meisel, each model can be seen posing with a strings attached to their limbs. In keeping with the vintage references on Scott’s moodboard, the models sport bouffant up-dos and winged eyeliner.

Bella wears look 4 from the miniature presentation, a dazzling champagne and gold dress with boning, a sheer tulle skirt and jacquard coat. Meanwhile Irina dons a flowing LBD (look 32); Achenrin poses in a fitted beige dress (look 3), and Julia Nobis and Yasmin Wijnaldum interchange between looks 28 and 18, and 30 and 23 respectively. It’s our kind of puppet show.